WEB, ADS & EMAIL

Graduate Institute of South Africa (GISA) Case Study

How Blink Digital Consulting drove qualified course enrolments and improved search visibility through a new opt-in focused website, high-performing LinkedIn ads, and targeted email campaigns.

LinkedIn Leads

ZAR 54.64

Cost Per Lead

51.9%

Email Open Rate

R106.5K

Tracked Value

South Africa

Ongoing

Education & Training

Client Overview

The Graduate Institute of South Africa (GISA) needed to modernize their digital enrolment pipeline, reduce their cost-per-acquisition, and nurture prospective students more effectively.

Strategy & Implementation

We engineered an end-to-end enrolment engine. By launching a streamlined, opt-in-focused website, deploying precision-targeted LinkedIn Lead Generation campaigns, and implementing automated email nurturing, we drove CPL down to ZAR 54.64 and generated R106.5K in tracked pipeline value.

Core Focus Areas:

Website Development & Course Opt-ins
LinkedIn Lead Generation Ads
Email Marketing & Newsletters
Search Visibility

Conversion Tracking Review

Note: These conversion categories are provisional until final tracking verification is completed.

Course registrations

LinkedIn Lead Form submissions

Email clicks & replies

Website opt-ins

Blink Digital's Role

Campaign Structure
Search Intent Targeting
Location Based Visibility
Conversion Tracking
CPC Monitoring & Optimization

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