Graduate Institute of South Africa (GISA) Case Study
250+ leads and over R1 million in sales lead pipeline value within four months.
Within four months, Blink Digital Consulting helped GISA generate more than 250 leads and build a sales lead pipeline valued at over R1 million. The work connected website improvements, paid campaigns, content, email nurturing and sales follow-up, supported by measurable visibility across Google, LinkedIn and AI search.
Leads generated
Within four months
Sales lead pipeline value
Within four months
Google search impressions
26 August–22 September 2026
Organic LinkedIn impressions
18 August–16 September 2026
Client Overview
GISA needed a stronger route from course discovery to enquiry and sales follow-up, supported by a more useful website, broader visibility and consistent nurturing of prospective learners and organisations.
Strategy & Implementation
Blink Digital Consulting connected website and course-enquiry improvements with paid lead generation, educational content, LinkedIn distribution and email nurturing. Course information and enquiry routes supported discovery, while lead follow-up and quotation activity helped the sales team progress opportunities.
Core Focus Areas:
- Website and course-enquiry improvements
- Paid lead generation
- SEO and educational content
- LinkedIn and email distribution
- Lead nurturing and sales follow-up support
Conversion Tracking Review
Note: These conversion categories are provisional until final tracking verification is completed.
