WEB, SOCIAL & SEO

ACCM Airconditioning Case Study

How Blink Digital Consulting transformed visibility and lead generation for an HVAC company through a new website, targeted Facebook ads, and LinkedIn SEO.

312%

Lead Growth

14.5%

Ad Conv. Rate

+240%

Search Vis.

Launched

New Website

South Africa

Ongoing

HVAC / Air conditioning

Client Overview

ACCM Airconditioning was struggling to capture local market share and needed a high-performance digital system to convert traffic into a consistent, predictable stream of qualified HVAC leads.

Strategy & Implementation

We deployed a complete digital transformation—launching a conversion-optimized website, executing high-intent Facebook ad campaigns with strategic lead magnets, and driving authority through targeted LinkedIn SEO. The result was a 312% surge in lead volume.

Core Focus Areas:

Website Development
Facebook Ads & Lead Magnets
LinkedIn Link Building & SEO

Conversion Tracking Review

Note: These conversion categories are provisional until final tracking verification is completed.

Website contact form submissions

Facebook Lead Form submissions

Phone call enquiries

Quote requests

Blink Digital's Role

Campaign Structure
Search Intent Targeting
Location Based Visibility
Conversion Tracking
CPC Monitoring & Optimization

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